3 open innovation examples to learn from


If you’re looking for examples of successful open innovation cases, you’ve come to the right place. Open innovation is effective when an organization adapts it as a way to operate. Making open innovation a strong part of your company culture and strategy is the quickest route to finding success.

It’s time to talk about open innovation success cases from organizations you definitely know.  It’s time to talk about open innovation success cases from organizations you know. We’ll do it in detail so you can properly grasp how much this strategy can (and will) contribute to your organization.


This well-known and highly recognized company has spaces that motivate its users to stay active; Create and Share and Lego Ideas. Create and Share allows members of the Lego community to share their Lego images and designs, whilst Lego Ideas focuses on new product launches.

As an example, the Lego Mini-Big Bang Theory set is a community product that was innovated in Lego Ideas. When they reach 10k followers, Lego then evaluates the design and that same design can be put in stores under Lego’s name. The Mini-Big Bang Theory set was proposed over 2 years ago and then took more than 10 months to get from Lego Ideas to production.

When the idea generated in Lego Ideas is approved for production, original members within the community who came up with the idea also receive payment for their ideas. As we previously mentioned, the Mini-Big Bang Theory set is simply an example. More recent products created in Lego Ideas, that are yet to be released to the public, include an Adventure Time set and the Yellow Submarine – The Beatles set.

The community provides thousands of ideas to Lego annually, which means that Lego has constant traffic of free ideas that people are already waiting to buy. It is said that the focus and success of open innovation during the design phase are integral to Lego’s success.


This personal care brand is highly competitive and evolves quickly, and their product’s lifespan runs for about 4 years. With shorter product lifespans, companies can no longer give themselves the luxury of depending solely on internal ideas to achieve innovation.

To increase commercialization timeframes and maintain costs at a reasonable and affordable price, NIVEA has turned to open innovation as a resource that continually generates ideas, as well as, for product development.

The Black & White deodorant is a clear example of how to activate users during new product development, from the idea standpoint up to implementation. The company opted to find new ideas and identify the weaknesses found by consumers by using open innovation. Thanks to this process, NIVEA was able to draw conclusions and realize that many consumers were worried about sweat stains getting on their clothes. The company responded by designing products and testing them out with real consumers to receive feedback. This is when NIVEA created an association with Evonik, a company that focuses on products with chemicals, in order to create an anti-stain technology as a team. The result? The most successfully sold deodorant in the history of the company.

By working in collaboration with the end consumer, NIVEA was able to create a disruptive product, improve commercialization speed times, and reduce internal costs.

“When it comes to creativity, we recognize the great ideas that can come from anywhere. This is why we’re going above and beyond our regular focus when it comes to creative development and we’re including the same communities that are actually using our products to tell us what we should be doing.” – Matt Marlow


Clorox’s open innovation strategy has adapted through the years and it involves users, providers, and collaborators. When it comes to successful open innovation, they use it within their own company in the program Innovent, since 2011. It’s a contest that allows Clorox employees in each job and location to send commercialization ideas for products.

This initiative is used as a way to potentialize employees by offering a space where creativity can flow in a sustainable and responsible environment. Although initially, Innovent wanted innovative proposals from employees, it didn’t meet the requirements for commercial strategies already in place. This is when Clorox then decided that successful open innovation was the way to go, and they’ve been able to receive ideas with knowledge that’s more in depth and provided by qualified personnel with the needed resources.

By using an online collaboration platform, all employees are welcome to propose ideas and resolve company’s issues. The best ideas are evaluated in three stages and the team has more and more resources to bring their ideas to fruition through each stage.

Remember, know your goals whenever you embark on a new project to use open successful open innovation effectively! At Tripple Up we’re always ready to start. Solve any obstacles you may be facing or generate the next big idea with our community!

Open innovation: everything you need to know

Together, we can generate ideas that achieve positive results.

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Open innovation benefits for business development


Open innovation is a new strategy where organizations go above and beyond their internal limits and where collaboration and cooperation with groups bring value to said organizations can become a fundamental aspect of success. By connecting and collaborating with external resources, organizations facilitate development opportunities for themselves, as well as for others. Open innovation benefits range from developing new products, creating a start-up, acquiring talent, or even just sitting down while collaborating, amongst many more! 

Let’s get right to it and list out some of the main advantages of open innovation:

  • New products and services development. Open innovation allows for opportunities that you may not otherwise have while continuing to generate value within your community.
  • Innovation for old products & services. How to potentialize products or services that are already launched on the market.
  • A solid community. Staying in contact with other open innovation users and new talents to understand firsthand what it is they truly want, creating the resources to satisfy their wants and needs.
  • It keeps collaborators accountable and committed. Inviting collaborators to be a part of new project development increases a sense of belonging within the community.
  • It helps us stay one step ahead of our competition. Thanks to the constant and permanent involvement of other collaborators and the community, it guarantees we’ll receive real and valuable input that is best for our interest.
  • It speeds up innovation. How? It helps us reduce the time in all processes due to internal and external talent intervention. All our collaborators are knowledgeable and can provide many open innovation benefits.
  • Cost reduction. Yes, that’s right. We’ll be able to use our resources more efficiently.
  • More sources of income. By developing secondary products or even reaching new markets with products or ideas you already have up your sleeve.
  • Innovation becomes less risky. Working alongside experts in each topic and using agile processes will diminish failure risks.

At Tripple, we provide all benefits open innovation could give to your projects and much more.

When projects implement open innovation to find solutions for internal challenges within an organization, it’s crucial to correctly identify the existing necessities or problems and then communicate them clearly to receive effective solutions and proposals from other experts in the field.

If you’re looking to connect with young and talented professionals and, at the same time, recruit new talent for your business, open innovation benefits are a great way to go about it. This focus allows us to identify the potential young professionals can bring to the table from a larger perspective than a regular sit-down interview.

Open innovation is beneficial when it comes to the public, means taking advantage of internal stimuli (people and organizations), external (demands within the community and collaboration with other citizens), lateral (benchmark), and superior (new socio-political currents, reforms, etc) to find innovative and helpful ideas for people, which all leads up to the implementation in the public sector and its valuable transformation for society. 

Open innovation: everything you need to know

Together, we can generate ideas that achieve positive results.

Tripple, made with ❤️

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Innovation management software

Open innovation: everything you need to know

Open innovation: everything you need to know

Let’s start by addressing what open innovation is. Open innovation is a model based on the collaboration between people and companies outside an organization in order to close the gap where knowledge and secrets lie. To adopt open innovation, companies must see the opportunity to co-create with other professionals and organizations and be willing to share the benefits of this collaboration. This guide will help you understand what open innovation is, what it can provide for you and everything that’s waiting for you inside!

What are the benefits of open innovation?

Sometimes the next big idea lies in the hands of someone outside of your organization, outside of your employees and yourself. Many benefits can be accessed by using open innovation; accessing new talents, accessing an infrastructure you may need, creating new revenue streams, reducing costs and risks, marketing to get information across, research and development of products and/or services… and more. To summarize it for you, open innovation creates value for everyone involved.

Quote for design: “No matter who you are, most of the smartest people work for someone else.” – Joy’s Law, attributed to Sun Microsystems co-founder Bill Joy


What types of open innovation are there?

There are two types of open innovation:

  1. Inbound open innovation

This type of open innovation acquires expertise and knowledge from outside the company or organization. It helps find and then select ideas to utilize within the organization.

  1. Outbound open innovation

The purpose within this type of open innovation is to look for external organizations with business models that can commercialize ideas that have been developed internally. A company can choose to selectively reveal a product or service to certain customers in order to receive feedback.

How to apply open innovation into your company’s strategy?

Implementing an open innovation approach in your organization will provide success when it comes to innovativeness and effectiveness, since it has been shown to reduce time and costs. By creating this collaboration between your internal and external players. According to a McKinsey report, 94% of senior executives believe a corporation’s culture and team are the most important drivers of innovation and by adopting open innovation strategies, you can attract young and bright minds towards your company.

Corporates are increasingly becoming more aware of the benefits that they can reap from an open innovation strategy, and how much success it brings. There are numerous open innovation programs launched to assist and co-create with each other. It’s important to think about what your company needs. Our goal at Tripple is to help you face your challenges, share your best ideas and have you become a part of real open innovation. All so you can succeed! Visit our site to get started.

Open innovation: everything you need to know

Together, we can generate ideas that achieve positive results.

Tripple, made with ❤️

Terms & Conditions (Privacy Policy)

Innovation management software